Base Builds and Pricing

A Transparent, Open-Book Approach

Unlike many brands that build hidden costs into their pricing, we openly share our cost breakdown so you know exactly what you’re paying for.

Plush Pillow ($25.00)

  • The cost includes $10.42 in materials, $4.16 in labor, and $9.00 reinvested.

    Firm Pillow ($35.00)

  • The cost includes $24.05 in materials, $4.16 in labor, and $9.00 reinvested.

    Flat Pillow ($21.98)

  • The cost includes $8.82 in materials, $4.16 in labor, and $9.00 reinvested.

Why We Include a Growth Charge

We believe in complete transparency—not just in our pricing, but in how we grow to serve you better. Every pillow is assembled in-house, and our goal is to constantly improve materials, craftsmanship, and customization while keeping our process local and personal.

How This Charge Benefits You

This helps us invest directly into:

Higher-Quality Materials Expanding our selection to include charcoal-infused foam, gel memory foam, down-alternative feathers, and more.


Improved Craftsmanship – Upgrading to better sewing machines and precision tools for refined, durable construction.


Expanded Customization – Developing new adjustable fill options so you can personalize your sleep experience even further.


Longer-Lasting Products – With better materials and techniques, our pillows will provide superior support and longevity.

Simply put—this charge isn't about advertising.
It's about delivering a better product as we expand this new corner of our business.

A Future of Better Sleep

Our vision is simple:
A pillow designed just for you
.

Your support helps us innovate, refine, and create longer-lasting products.

📍 Want to try one in-store?

Visit us at
211 Bath Road, Brunswick, ME 04011

Schedule Today

Contact us to schedule an appointment.

Walk-ins are welcome- but may experience delays as we assist other customers. Send us an email and let us know what days/times you’re available in the message and we’ll get back to you as soon as possible.

Store hours are 10AM-5PM daily, closed on Sundays.

Thank you for supporting our small, family-owned business!